Auflistung nach Autor "Landwehr, Stefanie Christina"
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Children as consumers in the food market: Empirical analyses investigating industry advertising self-regulation, children’s preferences, and purchasing behavior
Landwehr, Stefanie Christina (2024-06-14)In modern society, children have emerged as an important consumer demographic in the food market as they hold considerable purchasing power resulting from both their influence on family expenditures and their autonomous ...