The Faculty of Agriculture: Search
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Triggering cognitive dissonance with textual information and images: Data from three experiments with meat-eaters
(2023-04-05)
This article presents data from three experiments in which we triggered and measured cognitive dissonance in meat-eaters. Cognitive dissonance is a well-established concept in the social psychology literature; however, ...
Jumping on the Bandwagon of Responsibility – Or Not?: Consumers' Perceived Role in the Meat Sector
(2022-05-21)
It is evident that sustainable meat consumption and production require shared responsibility for actions and consequences by consumers and producers. Therefore, this study aimed to identify the relevant focus areas within ...
Sustainable Innovations: A Qualitative Study on Farmers’ Perceptions Driving the Diffusion of Beneficial Soil Microbes in Germany and the UK
(2022-05-10)
Legislation and consumer preference for more sustainability in the food system require
farmers to adopt more stringent sustainably measures without sacrificing business profitability.
Scientific and technological ...