Avocado-Toast and Drug CartelsSuperfood Production and its consumption in Germany
Avocado-Toast and Drug Cartels
Superfood Production and its consumption in Germany
Dokument öffnen (557.6KB)Datum der Veröffentlichung
2023Verlag / herausgebende Einrichtung
Abteilung für Altamerikanistik, Universität BonnVerlagsort
BonnMetadaten
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Inhalt
In recent years many Latin-American foods have become popular globally as “superfoods”. This article analyses the popular discourse in Germany (ca. 2015-2019)
and its ambiguities around one of them: Avocado. On the one hand avocados
are considered emblematic for the “millennials” and are embedded in a vague
discourse around health and sustainability. On the other hand, their production
causes negative ecological and socio-political impacts in the main production area,
the Mexican state of Michoacán. In den letzten Jahren haben viele lateinamerikanische Lebensmittel als „Superfoods“
weltweite Popularität erreicht. Dieser Artikel analysiert den populären Diskurs
und dessen Ambiguitäten in Deutschland (ca. 2015-2019), um ein lateinamerikanisches
„Superfood“: Avocado. Einerseits gelten Avocados als emblematisch für die
„Millennials” und sind in einen vagen Diskurs um Gesundheit und Nachhaltigkeit
eingebettet. Andererseits verursacht ihr Anbau negative ökologische und soziopolitische
Folgen in ihrer Hauptanbauregion, dem mexikanischen Bundesstaat
Michoacán.
Schlagwörter
avocado, nutrition, popular culture, superfood, Mexico, Ernährung, Popkultur, Superfood
Klassifikation (DDC)
050 Zeitschriften, fortlaufende Sammelwerke 300 Sozialwissenschaften, Soziologie, Anthropologie 333.7 Natürliche Ressourcen, Energie und UmweltErschienen in
Notas de Antropología de las Américas, 2, S. 179-202Tuitjer, Friederike: Avocado-Toast and Drug Cartels : Superfood Production and its consumption in Germany. In: Notas de Antropología de las Américas. 2, 179-202.
Online-Ausgabe in bonndoc: https://doi.org/10.48565/bonndoc-118
Online-Ausgabe in bonndoc: https://doi.org/10.48565/bonndoc-118
@article{handle:20.500.11811/10709,
doi: https://doi.org/10.48565/bonndoc-118,
author = {{Friederike Tuitjer}},
title = {Avocado-Toast and Drug Cartels : Superfood Production and its consumption in Germany},
publisher = {Abteilung für Altamerikanistik, Universität Bonn},
year = 2023,
journal = {Notas de Antropología de las Américas},
volume = 2,
pages = 179--202,
note = {In recent years many Latin-American foods have become popular globally as “superfoods”. This article analyses the popular discourse in Germany (ca. 2015-2019) and its ambiguities around one of them: Avocado. On the one hand avocados are considered emblematic for the “millennials” and are embedded in a vague discourse around health and sustainability. On the other hand, their production causes negative ecological and socio-political impacts in the main production area, the Mexican state of Michoacán.},
url = {https://hdl.handle.net/20.500.11811/10709}
}
doi: https://doi.org/10.48565/bonndoc-118,
author = {{Friederike Tuitjer}},
title = {Avocado-Toast and Drug Cartels : Superfood Production and its consumption in Germany},
publisher = {Abteilung für Altamerikanistik, Universität Bonn},
year = 2023,
journal = {Notas de Antropología de las Américas},
volume = 2,
pages = 179--202,
note = {In recent years many Latin-American foods have become popular globally as “superfoods”. This article analyses the popular discourse in Germany (ca. 2015-2019) and its ambiguities around one of them: Avocado. On the one hand avocados are considered emblematic for the “millennials” and are embedded in a vague discourse around health and sustainability. On the other hand, their production causes negative ecological and socio-political impacts in the main production area, the Mexican state of Michoacán.},
url = {https://hdl.handle.net/20.500.11811/10709}
}
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