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Strategic Product Placement and Pricing in Markets with Inattentive Consumers
(2013-05-13)
This dissertation contains three seperate chapters.
In the first chapter we model a market with hidden product details and systematic consumer biases in which firms have the possibility to unshroud and thereby to ...
In the first chapter we model a market with hidden product details and systematic consumer biases in which firms have the possibility to unshroud and thereby to ...